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05-Feb-2017

Emirates NBD launches its digital bank Liv.

Emirates NBD is setting up a digital banking service as it seeks to bolster its retail business. Emirates NBD expects its retail loan growth this year to be between 5-7%, Suvo Sarkar, senior executive vice president and group head of retail banking and wealth management, told reporters on Thursday. With the digital bank, Liv., Emirates NBD will target the UAE' 2.4mn millennials. It will allow users to make and track payments and benefit from dining and other lifestyle deals, it said. Sarkar said that the revenue from millennials is quite substantial, Emirates NBD has currently a market share of c21% of the millennial population and the bank targets up to 35% market share over the next three to five years. The bank also hopes to roll Liv. out over the next year or so to Saudi Arabia and Egypt, where it has a banking presence. While users of Liv. do not have to be customers of Emirates NBD, the bank hopes to encourage many of the non-customers to join the bank. (Reuters)   Emirates NBD (DU): AED8.40 as of 2 Feb. 2017, Rating: Buy, TP: AED9.80/share, MCap: USD12,721mn, EMIRATES UH/ENBD.DU 

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