Landmark group enters UAE supermarket sector with Viva
The Landmark Group has taken its first step into supermarket-type retailing in the UAE with the launch of four “food discounter” stores under the “Viva” brand. But unlike mainstream super/hypermarket chains, Viva will only focus on food retailing — freshly prepared and packaged — and at steep discounts to prices elsewhere. For Landmark to come in and create a stand-alone food-focused store thus opens up new possibilities, both for itself and the wider retail sector. From the four locations, Landmark has plans to scale up the network — through a further 11 stores in the UAE — in the near term.
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