Saudi PIF-backed Noon.com launches operations in China
Saudi Arabia’s Public Investment Fund’s (PIF) Noon.com has commenced operations in Asia by launching two entities in China, it said in a statement on Thursday. Noon is planning to open an office soon in China and expand its logistics capabilities to ensure smooth and fast delivery of Chinese brands to customers in the Middle East, the statement added. The e-commerce company went live in the Kingdom in December last year.
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