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English news

19-Mar-2018

PIF to purchase stake in Endeavour LLC

The Public Investment Fund (PIF) is set to complete the purchase of a 10% stake in the talent agency Endeavor LLC. The deal is estimated to be around USD400mn and should be completed within the Crowned Prince’s visit of the US. Endeavor’s other shareholders include SoftBank Group, Singapore’s sovereign-wealth fund, and the Canada Pension Plan Investment Board. Endeavor is the holding company for Hollywood talent agency WME and the Miss Universe organisation. The move comes as the Kingdom looks to shore up its entertainment industry as part of wider economic diversification efforts aimed at reducing reliance on oil revenues. 

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