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English news

03-Oct-2016

Mondelez Egypt targeting to hold 50% of chocolate market

Mondelez Egypt is targeting to increase its share of Egypt’s chocolate market to 50% from 40% currently, said the company’s Executive Director of Egypt and North Africa. He further added that Mondelez’s new "CDM oreo product", which is priced at EGP5 per pack, had contributed to strengthening the company’s sales volumes in the Egyptian market. According to Mondelez, the size of Egypt's chocolate market is estimated at EGP3.5bn annually, with the company operating three production plants in Egypt that also export their products to 23 countries regionally. (Al Borsa)

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