L’azurde secures “Amazing Jewelry” franchise rights for 25 years
L’azurde Company for Jewelry’s [4011.SE] announced that it has secured franchise rights for Danish brand “Amazing Jewelry”, allowing it to sell the brand in KSA, Egypt and seven other countries in the MENA region for a period of 25 years. L’azurde is looking to launch the new brand in 1Q17, starting with four retail locations in malls in KSA and Egypt, with the financial impact of the new franchise business to be reflected starting 1Q17. (Tadawul)
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