Fitbit is set to expand into new markets in the Middle East and Africa, as the American exercise-tracking gadget maker continues to evaluate the impact on its business from proposed US tariffs on products made in China, a top company executive said. Within the MEA region, the UAE, Saudi Arabia, Kuwait and South Africa are "performing very well”, Vincent Lamoureux, director of new markets at Fitbit, said. He added that the company is "looking for new potential regions to expand" its business. Fitbit, which recently started operations in Morocco, will launch operations in Algeria and Tunisia next year. It has also completed certification requirements for Egypt and looks to enter the market "soon". The company also considers expanding in Lebanon, Turkey and Jordan.