Edita Food Industries (EFID.CA) announced that it would use aggressive pricing strategy for its new products in anticipation of potential EGP devaluation and the new valued-added tax’s (VAT) inflationary impact, according to the company’s Chairman and Managing Director Hani Berzi. He further added that Edita will be very careful when applying price increases to existing products in order to make sure that the market can absorb the price hike. On another note, the company is planning to launch five to six additional products acquired from Hostess Brands starting 1Q17 until 2020, in addition to building a new logistics hub on its newly-acquired 12k sqm land plot, which will begin operating in January 2018 and will also be used to produce pre-mixes. The company is also awaiting to sign a 70%-owned joint venture agreement with a Jordanian partner as part of its plans to expand in Africa and the Middle East. (Bloomberg)   Edita Food Industries: EGP10.40 as of 05 September 2016, Rating: Neutral, FV: EGP11.80 per share, MCap: USD850mn, EFID EY / EFID.CA