Edita Food Industries (EFID.CA) announced that it has signed an agreement with Saudi Arabia’s Khalifa A. Algosaibi Cold Stores (KACS), under which KASC will distribute Edita’s Hoho’s, Twinkies and Tiger Tail (HTT) brands throughout KSA. KACS is a portfolio company of Khalifa A. Algosaibi Group, a privately-owned business, that distributes and markets FMCG brands throughout KSA and manages some of the largest and most technologically advanced distribution complexes in the Middle East; including dry, chilled and frozen facilities. The agreement capitalises on the previously-announced deal with Hostess Brands LLC that expanded Edita’s ownership of HTT brands to 12 new countries across MENA, while also acquiring the right to manufacture and market 11 other Hostess Brands on a regional basis. This comes as part of the company’s strategy to grow the contribution of exports to revenue (c6% in 2015). (Company disclosure) Edita Food Industries: EGP9.63 as of 05 October 2016, Rating: Neutral, FV: EGP11.80 per share, MCap: USD787mn, EFID EY / EFID.CA
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