E-commerce platform “Noon” launches operations in Saudi Arabia
E-commerce platform “noon.com”, which initially launched operations in the UAE end of September, went live in Saudi Arabia at midday on 12 December 2017. The USD1bn platform is a joint venture between Saudi Arabia’s Public Investment Fund (50% owned) and a number of investors including Emaar Properties chairman Mohamed Alabbar. It offers a wide range of products in the Middle East covering fashion, electronics, books, home and garden supplies, sports, health and beauty.
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